Selected work

Work that shipped.

Four engagements, chosen because together they cover the ground: an AI product, an AI system, a capability program, and a C-suite operation.

AI PRODUCT · CO-FOUNDER & COO · 2025

The Call

The Call set out to build an AI-first prayer app: a consumer product in a space where design sensitivity and trust matter as much as engineering. The company was registered in London with leadership in Dubai, and I joined remotely as a contractor.

11 monthsfrom concept to shipped product

AI SYSTEMS · MUNIR LABS · 2023 TO PRESENT

AI Support Systems

The client businesses I work with were drowning in the same customer questions every day: order status, service details, routine troubleshooting. Hiring more people to answer repeating questions is the expensive answer. Most "AI chatbot" products fail here because they're generic: they don't know the business, so customers learn to distrust them.

80%of routine inquiries automated

PROGRAM DESIGN · MUNIR LABS

AI Adoption Accelerator

Business owners kept arriving with the same problem in different words: they knew AI mattered, had tried a few tools, and had nothing running. The gap wasn't access to AI. It was the absence of anyone translating it into their specific operation.

200%reported ROI on program fees

OPERATIONS · CHIEF OPERATING OFFICER · 2021 TO 2022

Primos Oil & Gas

Primos Oil & Gas needed a government-to-government crude oil purchase agreement negotiated and secured between Fujairah International Oil & Gas and NNPC Nigeria: a deal where documentation standards, compliance, and stakeholder management decide whether anything happens at all.

$2B+agreement value

Let's talk about what you're trying to build.

Email me Book a 30 min Session